The Bachelor of Management (Marketing) with Honours prepares students to become strategic marketing professionals equipped with the knowledge and skills needed to develop, implement, and manage marketing strategies in dynamic business environments.
| Category | Total Credits |
|---|---|
| Core Modules | 85 |
| General Studies | 15 |
| Electives | 12 |
| Internship/Practical | 15 |
| Total | 127 |
| Year | Semester | Module Code | Module Name | Credit Hours | Module Category |
|---|---|---|---|---|---|
| 1 | 1 | MKT101 | Introduction to Marketing | 4 | Core |
| ECO101 | Principles of Economics | 3 | Core | ||
| MAT101 | Business Mathematics | 3 | Core | ||
| ENG101 | Communication Skills for Marketers | 3 | Core | ||
| 1 | 2 | MKT102 | Consumer Behaviour | 4 | Core |
| MKT103 | Marketing Research | 3 | Core | ||
| LAW101 | Business Law | 3 | Core | ||
| 2 | 3 | MKT201 | Marketing Communications | 4 | Core |
| MKT202 | Advertising and Branding | 4 | Core | ||
| CSE101 | Digital Marketing | 3 | Core | ||
| 2 | 4 | MKT203 | Retail Marketing | 3 | Core |
| MKT204 | International Marketing | 4 | Core | ||
| MKT205 | Public Relations and Corporate Communications | 3 | Core | ||
| 3 | 5 | MKT301 | Strategic Marketing | 4 | Core |
| MKT302 | Brand Management | 3 | Core | ||
| MKT303 | Marketing Analytics | 3 | Core | ||
| 3 | 6 | MKT304 | Integrated Marketing Communications | 3 | Core |
| MKT305 | Digital Media Marketing | 4 | Core | ||
| 4 | 7 | MKT401 | Advanced Marketing Research | 3 | Core |
| MKT402 | Final Year Project/Dissertation | 6 | Core |
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old.
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old.
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old.
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old.